This year, the beer companies are starting out strong. Michelob Ultra plans to have Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, and Ryan Crouser all play pickleball. Bud Light features a hangout between Post Malone and Shane Gillis, and Stella Artois has David Beckham discovering his long-lost twin. Elsewhere, Adam Brody stars in a mysterious Pringles ad and Charli XCX explains football for Uber Eats beginners.